The direction of magnetisation is a key product characteristic of the permanent magnet. Put simply, it indicates the direction in which the magnetic fields are aligned and therefore the surfaces on which the magnetic poles are located.
The magnetisation direction of all MagnetMax magnets can be found in the respective product description.
Square magnets:
Most block magnets are magnetised through the thickness, which means that the direction of magnetisation is perpendicular to the opposite largest surfaces. Or to put it another way: the poles are on the largest surfaces.

Cube magnets:
The poles of the cubes are on the opposite sides of the cube.

Ball magnets:
The poles of balls are opposite each other.

Disc and rod magnets:
Most disc and rod magnets are axially magnetised, i.e. the direction of magnetisation is parallel to the central axis and the poles are therefore on the circular surfaces. For some special applications, there are also diametrically magnetised types.
Axial magnetisation

Diametral magnetisation

Ring magnets:
The same applies to ring magnets as to disc magnets. They are usually axially magnetised, i.e. the direction of magnetisation is parallel to the centre axis and the poles are therefore on the circular surfaces. Diametrically magnetised ring magnets are also available for some special applications.
Axial magnetisation

Diametric magnetisation
